Obecnie nie mamy tej książki w magazynie
Parametry
- 184 strony
- 7 godzin czytania
Więcej o książce
The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.
Zakup książki
Brand New Justice, Simon Anholt
- Język
- Rok wydania
- 2004
- Oprawa
- (miękka)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Brand New Justice
- Podtytuł
- How Branding Places and Products Can Help the Developing World
- Język
- angielski
- Autorzy
- Simon Anholt
- Wydawca
- Taylor & Francis
- Rok wydania
- 2004
- Oprawa
- miękka
- Liczba stron
- 184
- ISBN10
- 0750666005
- ISBN13
- 9780750666008
- Seria
- Kategorie
- Opis
- The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.