Więcej o książce
This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.
Zakup książki
The Graphic Designer's Guide to Pricing, Estimating, and Budgeting, Theo Stephan Williams
- Język
- Rok wydania
- 2010
- Oprawa
- (miękka),
- Stan książki
- Bardzo dobry
- Cena
- 31,99 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
- Podtytuł
- Third Edition
- Język
- angielski
- Autorzy
- Theo Stephan Williams
- Wydawca
- Allworth Press
- Rok wydania
- 2010
- Oprawa
- miękka
- Liczba stron
- 256
- ISBN10
- 1581157134
- ISBN13
- 9781581157130
- Seria
- Kategorie
- Tagi
- Biznes, Sztuka, Historia sztuki, Marketing i PR, Kanada, Przemysł, Projektowanie graficzne, Reklama i promocja, Typografia, Projektanci graficzni
- Opis
- This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.