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Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing
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Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.
Zakup książki
Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing, Robert W. Palmatier
- Język
- Rok wydania
- 2008
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 75,19 zł
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- Tytuł
- Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing
- Język
- angielski
- Autorzy
- Robert W. Palmatier
- Wydawca
- Marketing Science Institute
- Rok wydania
- 2008
- Oprawa
- miękka
- Liczba stron
- 142
- ISBN10
- 0965711498
- ISBN13
- 9780965711494
- Seria
- Tagi
- Biznes
- Opis
- Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.