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The Audience in Everyday Life

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The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

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The Audience in Everyday Life, S. Elizabeth Bird

Język
Rok wydania
2003
Oprawa
(miękka),
Stan książki
Dobry
Cena
26,79 zł

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Tytuł
The Audience in Everyday Life
Język
angielski
Wydawca
Routledge
Rok wydania
2003
Oprawa
miękka
Liczba stron
222
ISBN10
0415942586
ISBN13
9780415942584
Seria
Opis
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.