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Springer Texts in Business and Economics: Customer Relationship Management
Concept, Strategy, and Tools - Second Edition
Autorzy
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This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.
Zakup książki
Springer Texts in Business and Economics: Customer Relationship Management, Viay Kumar, Werner Reinartz
- Język
- Rok wydania
- 2012
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 26,79 zł
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- Tytuł
- Springer Texts in Business and Economics: Customer Relationship Management
- Podtytuł
- Concept, Strategy, and Tools - Second Edition
- Język
- angielski
- Autorzy
- Viay Kumar, Werner Reinartz
- Wydawca
- Springer
- Rok wydania
- 2012
- Oprawa
- miękka
- Liczba stron
- 379
- ISBN10
- 364220130X
- ISBN13
- 9783642201301
- Seria
- Kategorie
- Opis
- This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.