Advertising and Society
An Introduction - Second Edition
Autorzy
Parametry
- 312 stron
- 11 godzin czytania
Więcej o książce
Now revised and updated to reflect the impact of emerging technologies, this new edition of "Advertising and Society: Controversies and Consequences" examines the evolution of advertising and its influence on society.Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketingExplores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypesExamines the impact of advertising through its distinctive 'point/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presentedLends substantial clarity to the subject, uniquely balancing criticism and practice within one textIncludes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Zakup książki
Advertising and Society, Carol J. Pardun
- Język
- Rok wydania
- 2013
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 51,99 zł
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- Tytuł
- Advertising and Society
- Podtytuł
- An Introduction - Second Edition
- Język
- angielski
- Autorzy
- Carol J. Pardun
- Wydawca
- Wiley-Blackwell
- Rok wydania
- 2013
- Oprawa
- miękka
- Liczba stron
- 312
- ISBN10
- 0470673095
- ISBN13
- 9780470673096
- Seria
- Kategorie
- Tagi
- Biznes, USA, Prace zebrane, Media & Komunikacja medialna, Case Studies, Reklama i promocja, Aspekty społeczne, Prywatność
- Opis
- Now revised and updated to reflect the impact of emerging technologies, this new edition of "Advertising and Society: Controversies and Consequences" examines the evolution of advertising and its influence on society.Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketingExplores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypesExamines the impact of advertising through its distinctive 'point/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presentedLends substantial clarity to the subject, uniquely balancing criticism and practice within one textIncludes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion