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More Than A Name
An Introduction to Branding
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More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
Zakup książki
More Than A Name, Melissa Davis
- Język
- Rok wydania
- 2005
- Oprawa
- (miękka)
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- Tytuł
- More Than A Name
- Podtytuł
- An Introduction to Branding
- Język
- angielski
- Autorzy
- Melissa Davis
- Wydawca
- AVA Publishing
- Rok wydania
- 2005
- Oprawa
- miękka
- Liczba stron
- 240
- ISBN10
- 2940373000
- ISBN13
- 9782940373000
- Seria
- Kategorie
- Opis
- More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.