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Practical Marketing Planning
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This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.
Zakup książki
Practical Marketing Planning, John Cooper, Peter Lane
- Język
- Rok wydania
- 1997
- Oprawa
- (miękka)
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- Tytuł
- Practical Marketing Planning
- Język
- angielski
- Autorzy
- John Cooper, Peter Lane
- Wydawca
- Palgrave Macmillan
- Rok wydania
- 1997
- Oprawa
- miękka
- Liczba stron
- 292
- ISBN10
- 0333679083
- ISBN13
- 9780333679081
- Seria
- Kategorie
- Tagi
- Biznes, Marketing i PR, Planowanie
- Opis
- This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.