Fuzzy-Theorie oder die Faszination des Vagen

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The Journal of Business Market Management (JBM) explores all facets of business-to-business marketing, industrial market management and marketing of business services. That includes the areas of technical and commercial sales management but also industrial supply and business buying behavior. Academics as well as practitioners thinking will be enriched with novel and significant ideas in terms of research approaches and results. Offering a combination of conceptual papers, empirical research analyses, and case study arti-cles the journal represents a valuable knowledge source and contributes to a better understanding of busi-ness market activities.