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When Bernie Marcus and Arthur Blank were fired, a friend told them they had been "hit in the ass by a golden horseshoe," signaling a chance to create a revolutionary warehouse store focused on low prices and excellent customer service. Their journey from nothing to 761 stores and $30 billion in sales in twenty years is a testament to determination and creativity. The narrative of their entrepreneurial success includes colorful stories from The Home Depot's founding, illustrating how a company can grow while remaining committed to community responsibility. The book highlights significant lessons applicable to businesses of all sizes, such as understanding customer needs, the importance of everyday low prices, and strategies for profitable growth. It recounts pivotal moments, like the banker who risked his career to secure crucial funding and the company's proactive response to disasters, showcasing a culture of compassion and community engagement. Key themes include the significance of values in leadership, the necessity of building relationships with vendors, and the commitment to customer service. The founders emphasize a work environment driven by love rather than fear, creating a strong bond among employees and a deep commitment to their customers. This firsthand account reveals how two ordinary individuals achieved extraordinary success through innovation and community involvement.

Zakup książki

Built from Scratch, Bernie Marcus, Arthur M. Blank, Bob Andelman

Język
Rok wydania
1999
Oprawa
(miękka)
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Tytuł
Built from Scratch
Język
angielski
Wydawca
Currency
Rok wydania
1999
Oprawa
miękka
ISBN10
0812933788
ISBN13
9780812933789
Seria
Tagi
Biznes
Ocena
3,85 z 5
Opis
When Bernie Marcus and Arthur Blank were fired, a friend told them they had been "hit in the ass by a golden horseshoe," signaling a chance to create a revolutionary warehouse store focused on low prices and excellent customer service. Their journey from nothing to 761 stores and $30 billion in sales in twenty years is a testament to determination and creativity. The narrative of their entrepreneurial success includes colorful stories from The Home Depot's founding, illustrating how a company can grow while remaining committed to community responsibility. The book highlights significant lessons applicable to businesses of all sizes, such as understanding customer needs, the importance of everyday low prices, and strategies for profitable growth. It recounts pivotal moments, like the banker who risked his career to secure crucial funding and the company's proactive response to disasters, showcasing a culture of compassion and community engagement. Key themes include the significance of values in leadership, the necessity of building relationships with vendors, and the commitment to customer service. The founders emphasize a work environment driven by love rather than fear, creating a strong bond among employees and a deep commitment to their customers. This firsthand account reveals how two ordinary individuals achieved extraordinary success through innovation and community involvement.