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Parametry
- 224 strony
- 8 godzin czytania
Więcej o książce
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.
Zakup książki
Marketing fashion, Harriet Posner
- Język
- Rok wydania
- 2011
- Oprawa
- (miękka)
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- Tytuł
- Marketing fashion
- Język
- angielski
- Autorzy
- Harriet Posner
- Wydawca
- Laurence King
- Rok wydania
- 2011
- Oprawa
- miękka
- Liczba stron
- 224
- ISBN10
- 1856697231
- ISBN13
- 9781856697231
- Seria
- Kolekcja
- Portfolio (Laurence King)
- Kategorie
- Opis
- Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.