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Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework.
Zakup książki
Global innovation management : a strategic approach, J. Christopher Westland
- Język
- Rok wydania
- 2008
- Oprawa
- (miękka)
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- Tytuł
- Global innovation management : a strategic approach
- Język
- angielski
- Autorzy
- J. Christopher Westland
- Wydawca
- Palgrave Macmillan
- Rok wydania
- 2008
- Oprawa
- miękka
- Liczba stron
- 400
- ISBN10
- 0230524915
- ISBN13
- 9780230524910
- Seria
- Tagi
- Biznes
- Ocena
- 4,5 z 5
- Opis
- Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework.