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"Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--BOOK JACKET.
Zakup książki
Connected marketing : the viral, buzz and word of mouth revolution, Justin Kirby, Paul Marsden, Emanuel Rosen
- Język
- Rok wydania
- 2006
- Oprawa
- (miękka)
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- Tytuł
- Connected marketing : the viral, buzz and word of mouth revolution
- Język
- angielski
- Autorzy
- Justin Kirby, Paul Marsden, Emanuel Rosen
- Rok wydania
- 2006
- Oprawa
- miękka
- ISBN10
- 075066634x
- ISBN13
- 9780750666343
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3,45 z 5
- Opis
- "Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--BOOK JACKET.