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Putting the public back in public relations - how social media is reinventing the aging business of PR
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Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.
Zakup książki
Putting the public back in public relations - how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge
- Język
- Rok wydania
- 2009
- Oprawa
- (twarda)
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- Tytuł
- Putting the public back in public relations - how social media is reinventing the aging business of PR
- Język
- angielski
- Autorzy
- Brian Solis, Deirdre Breakenridge
- Wydawca
- Pearson Education
- Rok wydania
- 2009
- Oprawa
- twarda
- ISBN10
- 0137150695
- ISBN13
- 9780137150694
- Seria
- Tagi
- Biznes
- Ocena
- 3,7 z 5
- Opis
- Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.