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A handbook on key account management (KAM). In How Come You Can't Identify Your Key Customers? Peter Cheverton explores how to achieve the core objectives of KAM, such as how to retain customers in a competitive environment and how to create a customer-intimate business. There are global cases, tools, techniques and exercises.
Zakup książki
The essential guide to key account selection, Peter Cheverton
- Język
- Rok wydania
- 2002
- Oprawa
- (miękka)
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- Tytuł
- The essential guide to key account selection
- Język
- angielski
- Autorzy
- Peter Cheverton
- Wydawca
- Kogan Page
- Rok wydania
- 2002
- Oprawa
- miękka
- Liczba stron
- 160
- ISBN10
- 0749437294
- ISBN13
- 9780749437299
- Seria
- Tagi
- Biznes
- Ocena
- 1 z 5
- Opis
- A handbook on key account management (KAM). In How Come You Can't Identify Your Key Customers? Peter Cheverton explores how to achieve the core objectives of KAM, such as how to retain customers in a competitive environment and how to create a customer-intimate business. There are global cases, tools, techniques and exercises.