Wyprzedane, ale poszukiwane!
Więcej o książce
Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.
Zakup książki
Made in Germany: corporate identity of a nation, David Head
- Język
- Rok wydania
- 1992
- Oprawa
- (miękka)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Made in Germany: corporate identity of a nation
- Język
- angielski, niemiecki
- Autorzy
- David Head
- Wydawca
- Hodder
- Rok wydania
- 1992
- Oprawa
- miękka
- Liczba stron
- 192
- ISBN10
- 0340555378
- ISBN13
- 9780340555378
- Seria
- Opis
- Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.