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The psychology of price

Parametry

  • 248 stron
  • 9 godzin czytania

Więcej o książce

Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.

Zakup książki

The psychology of price, Leigh Caldwell

Język
Rok wydania
2012
Oprawa
(miękka)
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Tytuł
The psychology of price
Język
angielski
Wydawca
Crimson
Rok wydania
2012
Oprawa
miękka
Liczba stron
248
ISBN10
1780590075
ISBN13
9781780590073
Seria
Opis
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.