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The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.
Zakup książki
Reputation Management, Tony Langham
- Język
- Rok wydania
- 2018
- Oprawa
- (twarda)
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- Tytuł
- Reputation Management
- Język
- angielski
- Autorzy
- Tony Langham
- Wydawca
- Emerald Group Publishing
- Rok wydania
- 2018
- Oprawa
- twarda
- Liczba stron
- 300
- ISBN10
- 1787566102
- ISBN13
- 9781787566101
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 4 z 5
- Opis
- The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.