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Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world
Zakup książki
Creating a brand identity : a guide for designers, Catharine Slade-Brooking
- Język
- Rok wydania
- 2016
- Oprawa
- (miękka)
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- Tytuł
- Creating a brand identity : a guide for designers
- Język
- angielski
- Autorzy
- Catharine Slade-Brooking
- Wydawca
- Laurence King Publishing
- Rok wydania
- 2016
- Oprawa
- miękka
- Liczba stron
- 160
- ISBN10
- 1780675623
- ISBN13
- 9781780675626
- Seria
- Kategorie
- Ocena
- 4,05 z 5
- Opis
- Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world