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Fully revised for today's practical copywriting requirements, this guide reveals some of advertising's greatest creative secrets. From planning to implementation, it should guide you step by step through copywriting skills for a range of disciplines including: the Internet; radio and TV; business to business; public relations; recruitment; and charities. Throughout the text quick tips summarize what you have read and exercises are provided to help you build your skills.
Zakup książki
Beach & disco, Massimo Vitali
- Język
- Rok wydania
- 2000
- Oprawa
- (twarda)
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- Tytuł
- Beach & disco
- Język
- angielski
- Autorzy
- Massimo Vitali
- Wydawca
- Steidl
- Rok wydania
- 2000
- Oprawa
- twarda
- ISBN10
- 3882436468
- ISBN13
- 9783882436464
- Seria
- Tagi
- Ocena
- 5 z 5
- Opis
- Fully revised for today's practical copywriting requirements, this guide reveals some of advertising's greatest creative secrets. From planning to implementation, it should guide you step by step through copywriting skills for a range of disciplines including: the Internet; radio and TV; business to business; public relations; recruitment; and charities. Throughout the text quick tips summarize what you have read and exercises are provided to help you build your skills.