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This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.
Zakup książki
Film & video marketing, Michael Wiese
- Język
- Rok wydania
- 1989
- Oprawa
- (miękka)
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- Tytuł
- Film & video marketing
- Język
- angielski
- Autorzy
- Michael Wiese
- Wydawca
- M. Wiese Productions
- Rok wydania
- 1989
- Oprawa
- miękka
- ISBN10
- 0941188051
- ISBN13
- 9780941188050
- Seria
- Kategorie
- Tagi
- Biznes, Tematyka filmowa
- Ocena
- 2,5 z 5
- Opis
- This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.