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This key text focuses on international business and, in particular, the impact of foreign market pressures on corporate strategy. The author examines the major influences on managers doing business in turbulent environments. Advanced undergraduates, and postgraduate students on business and management courses, both in the UK and internationally will profit from this book. It will also appeal to senior international managers, especially in the areas of finance and marketing. Full of international case studies Blends theory and practice
Zakup książki
International Business Strategy, Werner Ketelhöhn
- Język
- Rok wydania
- 1993
- Oprawa
- (miękka)
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- Tytuł
- International Business Strategy
- Język
- angielski
- Autorzy
- Werner Ketelhöhn
- Wydawca
- Butterworth-Heinemann
- Rok wydania
- 1993
- Oprawa
- miękka
- Liczba stron
- 210
- ISBN10
- 0750606452
- ISBN13
- 9780750606455
- Seria
- Tagi
- Biznes
- Ocena
- 4 z 5
- Opis
- This key text focuses on international business and, in particular, the impact of foreign market pressures on corporate strategy. The author examines the major influences on managers doing business in turbulent environments. Advanced undergraduates, and postgraduate students on business and management courses, both in the UK and internationally will profit from this book. It will also appeal to senior international managers, especially in the areas of finance and marketing. Full of international case studies Blends theory and practice