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Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
Zakup książki
Standing Room Only: Strategies for Marketing the Performing Arts, Philip Kotler, Joanne Scheff
- Język
- Rok wydania
- 1997
- Oprawa
- (twarda)
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- Tytuł
- Standing Room Only: Strategies for Marketing the Performing Arts
- Język
- angielski
- Autorzy
- Philip Kotler, Joanne Scheff
- Rok wydania
- 1997
- Oprawa
- twarda
- ISBN10
- 0875847374
- ISBN13
- 9780875847375
- Seria
- Tagi
- Biznes
- Ocena
- 4,05 z 5
- Opis
- Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing