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Parametry
- 267 stron
- 10 godzin czytania
Więcej o książce
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management
Zakup książki
Driving Digital Strategy, Sunil Gupta
- Język
- Rok wydania
- 2018
- Oprawa
- (twarda)
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- Tytuł
- Driving Digital Strategy
- Język
- angielski
- Autorzy
- Sunil Gupta
- Rok wydania
- 2018
- Oprawa
- twarda
- Liczba stron
- 267
- ISBN10
- 163369268X
- ISBN13
- 9781633692688
- Seria
- Kategorie
- Tagi
- Biznes, Technologia
- Ocena
- 3,9 z 5
- Opis
- Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management