The Network Imperative

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Prologue: Digital networks are eating the world -- Part I. The promise: the value is in the network -- Networks have big advantages -- To be a network leader, you need to think and act differently -- Part II. The 10 principles: Creating network value -- Principle 1. Technology: from physical to digital -- Principle 2. Assets: from tangible to intangible -- Principle 3. Strategy: from operator to allocator -- Principle 4. Leadership: from commander to co-creator -- Principle 5. Customers: from customer to contributor -- Principle 6. Revenues: from transaction to subscription -- Principle 7. Employees: from employee to partner -- Principle 8. Measurement: from accounting to big data -- Principle 9. Boards: from governance to representation -- Principle 10. Mindset: from closed to open -- Part III. The pivot: implementing network value -- Pinpoint: identify your starting point -- Inventory: take stock of what you have and what you need -- Visualize: create your new network business model -- Operate: invest and realize your network business -- Track: measure your progress and performance with big data -- Epilogue: May the power of the network be with you