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With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.
Zakup książki
Environnement Produits - Products Environment, Thierry Petit, Eric Rabiller, Armelle Claudé
- Język
- Rok wydania
- Oprawa
- (miękka)
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- Tytuł
- Environnement Produits - Products Environment
- Język
- angielski, francuski
- Autorzy
- Thierry Petit, Eric Rabiller, Armelle Claudé
- Oprawa
- miękka
- Liczba stron
- 96
- ISBN10
- 2909617491
- ISBN13
- 9782909617497
- Seria
- Tagi
- Tematyka mody
- Opis
- With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.