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Data Mining Techniques

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"When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company ..."--Publisher description

Zakup książki

Data Mining Techniques, Gordon Linoff, Michael J A Berry

Język
Rok wydania
2011
Oprawa
(miękka)
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4,2
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56 Ocena

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Tytuł
Data Mining Techniques
Język
angielski
Wydawca
WILEY
Rok wydania
2011
Oprawa
miękka
Liczba stron
847
ISBN10
0470650931
ISBN13
9780470650936
Seria
Ocena
4,2 z 5
Opis
"When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company ..."--Publisher description