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The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a customer for the others, and that the links between and within departments form a continuous chain of customers extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer.
Zakup książki
Building a Chain of Customers, Richard Schonberger
- Język
- Rok wydania
- 1990
- Oprawa
- (twarda)
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- Tytuł
- Building a Chain of Customers
- Język
- angielski
- Autorzy
- Richard Schonberger
- Wydawca
- Guild Publishing
- Rok wydania
- 1990
- Oprawa
- twarda
- Liczba stron
- 349
- ISBN10
- 0091745993
- ISBN13
- 9780091745998
- Seria
- Opis
- The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a customer for the others, and that the links between and within departments form a continuous chain of customers extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer.