Yellow Goldfish

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There should only be one success metric in business and thatʼs happiness. A Yellow Goldfish is anytime a business does a little extra to contribute to the happiness of its customers, employees, or society. Based on nearly 300 case studies, Yellow Goldfish provides a nine-part framework for happiness-driven growth, productivity, and prosperity in business.Yellow Goldfish is broken into three main sections: Section I outlines the Why. It explores the history and science of happiness and the background on the metaphor of a Yellow Goldfish.Section II showcases the What. We'll uncover nine keys for H.A.P.P.I.N.E.S.S: Health, Autonomy, Purpose, Play, Integrity, Nature, Empathy, Simplicity, and Smile.Section III explains the How. Here we share the process behind creating your Yellow Goldfish for Happiness and Growth: Grounding, Reaching-up, Operationalizing, Wowing, Taking Time, and Harvesting