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The author of Keeping Customers in Good Times and Bad spotlights 10 dynamic steps to service success. Revealing exactly why firms must recognize the need for a balance between consumer expectations and product/service fulfillment, Nykiel presents case studies of American Express, Delta Airlines, and other successful service companies. "Will be a classic".--Malcolm S. Forbes, Jr.
Zakup książki
You Can't Lose If the Customer Wins, Ronald A. Nykiel
- Język
- Rok wydania
- 1993
- Oprawa
- (twarda)
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- Tytuł
- You Can't Lose If the Customer Wins
- Język
- angielski
- Autorzy
- Ronald A. Nykiel
- Wydawca
- Longmeadow Press
- Rok wydania
- 1993
- Oprawa
- twarda
- Liczba stron
- 132
- ISBN10
- 068141023X
- ISBN13
- 9780681410237
- Seria
- Tagi
- Biznes
- Opis
- The author of Keeping Customers in Good Times and Bad spotlights 10 dynamic steps to service success. Revealing exactly why firms must recognize the need for a balance between consumer expectations and product/service fulfillment, Nykiel presents case studies of American Express, Delta Airlines, and other successful service companies. "Will be a classic".--Malcolm S. Forbes, Jr.