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Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion
Zakup książki
The Inversion Factor, Kenneth Traub, Sanjay E. Sarma, Linda Bernardi
- Język
- Rok wydania
- 2017
- Oprawa
- (twarda)
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- Tytuł
- The Inversion Factor
- Język
- angielski
- Autorzy
- Kenneth Traub, Sanjay E. Sarma, Linda Bernardi
- Wydawca
- MIT Press
- Rok wydania
- 2017
- Oprawa
- twarda
- Liczba stron
- 240
- ISBN10
- 0262037270
- ISBN13
- 9780262037273
- Seria
- Tagi
- Biznes
- Ocena
- 3,5 z 5
- Opis
- Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion