Więcej o książce
Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool.
Zakup książki
Marketing Communications, Jonathan Taylor, Paul Smith
- Język
- Rok wydania
- 2004
- Oprawa
- (miękka)
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Marketing Communications
- Język
- angielski
- Autorzy
- Jonathan Taylor, Paul Smith
- Wydawca
- Kogan Page
- Rok wydania
- 2004
- Oprawa
- miękka
- Liczba stron
- 696
- ISBN10
- 0749442654
- ISBN13
- 9780749442651
- Seria
- Tagi
- Biznes
- Oryginalna nazwa
- Marketing communications
- Ocena
- 3,8 z 5
- Opis
- Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool.