Strategies for E-business

Więcej o książce

This important textbook links e-business to corporate strategy and includes case studies that explore both the dot.com phenomenon and the 'dot.bomb' disasters. It offers a framework for e-business strategy formulation based on proven concepts from strategic management, tailored for e-business contexts. Designed for MBA students, upper-level undergraduates, and practitioners, it equips readers with analytical tools for 28 original case studies that showcase how companies have developed electronic and mobile commerce strategies across various industries, including banking, retail, media, education, manufacturing, and advertising. The book features insightful international case studies and combines academic concepts with practical guidance for managers navigating the e-business landscape. It reflects years of research by the authors, particularly Jelassi, who has focused on making e-business relevant to practitioners and uncovering how firms leverage e-business for competitive advantage. With a practical approach, the book encourages readers to create value through e-business, effectively bridging conventional business and e-business. The well-researched case studies illustrate achieving sustainable advantages through technology. The authors, Tawfik Jelassi and Albrecht Enders, bring valuable expertise from their respective academic and consulting backgrounds, making this a vital resource for anyone involved in e-business.