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Based on comprehensive research, this volume examines the theory and practice of personal selling. The various dimensions of sales positions are discussed along with the interrelationship between selling and the other functions of a marketing department.

Zakup książki

Selling, Donald Jackson, Isabella C. M. Cunningham, William Hughes Cunningham

Język
Rok wydania
1988
Oprawa
(twarda)
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Tytuł
Selling
Język
angielski
Rok wydania
1988
Oprawa
twarda
ISBN10
0471864005
ISBN13
9780471864004
Seria
Kategorie
Opis
Based on comprehensive research, this volume examines the theory and practice of personal selling. The various dimensions of sales positions are discussed along with the interrelationship between selling and the other functions of a marketing department.