Więcej o książce
This book provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in todays society since consumption has become an increasingly important part of peoples lives. This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective.
Zakup książki
Consumer Behavior, Anders Parment, Karin M. Ekstrom, Mikael Ottosson
- Język
- Rok wydania
- 2017
- Oprawa
- (miękka)
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Consumer Behavior
- Język
- angielski
- Rok wydania
- 2017
- Oprawa
- miękka
- Liczba stron
- 310
- ISBN10
- 9144116810
- ISBN13
- 9789144116815
- Seria
- Opis
- This book provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in todays society since consumption has become an increasingly important part of peoples lives. This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective.