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This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.
Zakup książki
Running a Public Relations Department, Mike Beard
- Język
- Rok wydania
- 1997
- Oprawa
- (miękka)
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- Tytuł
- Running a Public Relations Department
- Język
- angielski
- Autorzy
- Mike Beard
- Wydawca
- Kogan Page
- Rok wydania
- 1997
- Oprawa
- miękka
- Liczba stron
- 160
- ISBN10
- 0749418591
- ISBN13
- 9780749418595
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 2,35 z 5
- Opis
- This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.