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Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.
Zakup książki
Marketing Communications, Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
- Język
- Rok wydania
- 2007
- Oprawa
- (miękka)
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Marketing Communications
- Język
- angielski
- Wydawca
- Pearson Education
- Rok wydania
- 2007
- Oprawa
- miękka
- Liczba stron
- 610
- ISBN10
- 0273706934
- ISBN13
- 9780273706939
- Seria
- Tagi
- Biznes, Komunikacja
- Ocena
- 2,8 z 5
- Opis
- Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.