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Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.
Zakup książki
Lead Generation for Dummies, Inc ebrary, Jon Miller, Dayna Rothman
- Język
- Rok wydania
- 2014
- Oprawa
- (miękka)
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Lead Generation for Dummies
- Język
- angielski
- Autorzy
- Inc ebrary, Jon Miller, Dayna Rothman
- Wydawca
- John Wiley & Sons Inc
- Rok wydania
- 2014
- Oprawa
- miękka
- Liczba stron
- 384
- ISBN10
- 111881617X
- ISBN13
- 9781118816172
- Seria
- Kategorie
- Tagi
- Ocena
- 3,5 z 5
- Opis
- Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.