Więcej o książce
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Zakup książki
Political marketing : a comparative perspective, Darren G Lilleker, Jennifer Lees Marshment
- Język
- Rok wydania
- 2005
- Oprawa
- (miękka)
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Political marketing : a comparative perspective
- Język
- angielski
- Wydawca
- Manchester University Press
- Rok wydania
- 2005
- Oprawa
- miękka
- Liczba stron
- 256
- ISBN10
- 0719068711
- ISBN13
- 9780719068713
- Seria
- Kategorie
- Tagi
- Biznes
- Ocena
- 3,5 z 5
- Opis
- Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.