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This study looks at how advertisers play with our dreams as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.
Zakup książki
Fantasy in Advertising, Dave Saunders
- Język
- Rok wydania
- 1997
- Oprawa
- (twarda)
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- Tytuł
- Fantasy in Advertising
- Język
- angielski
- Autorzy
- Dave Saunders
- Wydawca
- B. T. Batsford Limited
- Rok wydania
- 1997
- Oprawa
- twarda
- Liczba stron
- 128
- ISBN10
- 0713481048
- ISBN13
- 9780713481044
- Seria
- Kategorie
- Ocena
- 3,5 z 5
- Opis
- This study looks at how advertisers play with our dreams as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.