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Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice. He explains how all organisations, from political parties to community campaigns, small businesses and charities, can use the techniques of spin to protect their reputations, get their messages across and win public support.
Zakup książki
How to Be a Spin Doctor, Paul Richards
- Język
- Rok wydania
- 2016
- Oprawa
- (miękka)
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- Tytuł
- How to Be a Spin Doctor
- Język
- angielski
- Autorzy
- Paul Richards
- Wydawca
- Biteback Publishing
- Rok wydania
- 2016
- Oprawa
- miękka
- Liczba stron
- 256
- ISBN10
- 1849549982
- ISBN13
- 9781849549981
- Seria
- Tagi
- Podręczniki
- Ocena
- 4,2 z 5
- Opis
- Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice. He explains how all organisations, from political parties to community campaigns, small businesses and charities, can use the techniques of spin to protect their reputations, get their messages across and win public support.