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Customer Centricity

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  • 406 stron
  • 15 godzin czytania

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In 2012, the Chinese company Huawei Technologies overtook Ericsson to become the world's largest telecommunications equipment manufacturer, firmly establishing itself on the world business map. Today, it has over 170,000 employees worldwide and in 2014 the company generated a remarkable profit of $5.5 billion. This book provides a deep and clear understanding of Huawei's management philosophy and strategy. Central to this is the company's orientation towards customers - that customer satisfaction is the base criterion for measuring Huawei's work. The author also examines Huawei's strategy for long-term growth, and especially the principles related to organizational design and operations, the contact improvement of end-to-end procedures, and to manage change.

Zakup książki

Customer Centricity, Weiwei Huang

Język
Rok wydania
2019
Oprawa
(twarda)
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Tytuł
Customer Centricity
Język
angielski
Rok wydania
2019
Oprawa
twarda
Liczba stron
406
ISBN10
1911498711
ISBN13
9781911498711
Seria
Tagi
Biznes
Ocena
5 z 5
Opis
In 2012, the Chinese company Huawei Technologies overtook Ericsson to become the world's largest telecommunications equipment manufacturer, firmly establishing itself on the world business map. Today, it has over 170,000 employees worldwide and in 2014 the company generated a remarkable profit of $5.5 billion. This book provides a deep and clear understanding of Huawei's management philosophy and strategy. Central to this is the company's orientation towards customers - that customer satisfaction is the base criterion for measuring Huawei's work. The author also examines Huawei's strategy for long-term growth, and especially the principles related to organizational design and operations, the contact improvement of end-to-end procedures, and to manage change.