Sustainable Business Model

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We live in a time where we have reached broad agreement on 'why' to act for sustainability in business. The challenge is now to understand 'how'. In this book, sustainability and innovation experts Florian Lüdeke-Freund, Henning Breuer, and Lorenzo Massa explore sustainable business model design. What it is, why it matters, and - most importantly - how to make it work.They present 45 patterns for the design of next generation sustainable business models, illustrating how innovative companies and visionary entrepreneurs have implemented them, what sustainability challenges they have solved and what innovation opportunities they have captured.The principles and practice of sustainable business model design are woven together here as never before. This book is a long overdue guide and inspiration on how to design next generation sustainable business models