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"Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets - from mature businesses to those being reshaped by intellectual property and e-commerce.". "Rigorous, yet easy to use, this approach allows managers to place diverse growth projects on a single "map" of value. This comparison enables them to better direct resources and attention to the most valuable projects."--BOOK JACKET.
Zakup książki
Value sweep : mapping corporate growth opportunities, Martha Amram
- Język
- Rok wydania
- 2002
- Oprawa
- (twarda)
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- Tytuł
- Value sweep : mapping corporate growth opportunities
- Język
- angielski
- Autorzy
- Martha Amram
- Wydawca
- Harvard Business Press
- Rok wydania
- 2002
- Oprawa
- twarda
- Liczba stron
- 288
- ISBN10
- 1578514584
- ISBN13
- 9781578514588
- Seria
- Ocena
- 4 z 5
- Opis
- "Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets - from mature businesses to those being reshaped by intellectual property and e-commerce.". "Rigorous, yet easy to use, this approach allows managers to place diverse growth projects on a single "map" of value. This comparison enables them to better direct resources and attention to the most valuable projects."--BOOK JACKET.