Writing Opinion for Impact

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For centuries, the written editorial has been the economic, political, and social voice of the community. Good editorial writing has the potential to start a world war -- or avoid one. Is it any wonder even the most experienced journalists find editorial writing important and fascinating?Finally, a book on editorial writing that doesn't just spout vague theoretical ideals. Writing Opinion for Impact provides practical teaching tools for beginning and seasoned writers to capture the issues of today, interpret those issues accurately, then relate that critical information to readers in a way that provides maximum impact.Moving from general to specific, Fink guides the writer through the responsibilities that come with the power of editorial writing. Writers will learn how to evaluate their readership so they can give real value to their readers.Writing Opinion for Impact demonstrates how to deal with real hard news issues. The book also deals with specialty writing, such as humor, entertainment, reviews, and criticism. In addition, it gives the latest information on opinion writing for broadcast media and up-to-date information about writing for cyberspace.Not just another theory-based journalism text, Writing Opinion for Impact tells today's Journalist how to avoid libel and how to avoid legal traps found in today's litigious society -- that information alone is worth the price of this practical and informative book!