Primer on Decision Making

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This book is based on the author's popular class notes at Stanford University. James March opens a door to the world of decision-making—this fundamental human activity—which holds essential significance in personal, group, organizational, and social life. In this book, March utilizes findings from social sciences and behavioral sciences to introduce decision-making in its broadest scope. Rather than focusing on "how decisions should be made," he emphasizes "how decisions are actually made." In this way, March enables those involved in decision-making or studying it to better understand the process.