The Muted Conscience

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The author begins by discussing the nature of moral silence in contemporary business and asks what kind of problem it is. He examines what it means to voice or not voice moral convictions and what it means to be inattentive or deaf to moral issues. He continues the analogy into moral blindness - the problem of not perceiving moral issues clearly. From there he explores the consequences of moral silence, deafness, and blindness and traces their causes to a variety of cultural, individual, and organizational factors, all of them interconnected. The book concludes with a way in which businesspeople and others can understand ethics as a social activity in which everyone can and must participate. Dr. Bird sees the practice of ethics as a form of conversation, a way in which people establish and maintain agreements among themselves, and in doing so help each other overcome their sensory incapacitations. Dr.