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This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
Zakup książki
Advertising Campaign Strategy, Donald Parente
- Język
- Rok wydania
- 2000
- Oprawa
- (twarda)
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- Tytuł
- Advertising Campaign Strategy
- Język
- angielski
- Autorzy
- Donald Parente
- Rok wydania
- 2000
- Oprawa
- twarda
- Liczba stron
- 371
- ISBN10
- 003021114X
- ISBN13
- 9780030211140
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3,65 z 5
- Opis
- This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.