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The interaction field model: how to create unstoppable velocity -- How John Deere is revolutionizing an industry -- The new consumer and how to reach her: interactions vs. transactions -- LEGO: framing the interaction field -- Klöckner: an old-line company acts like a start-up -- Discovery and Flatiron Health reshape an entire industry -- GoPro-feeding the virtuous cycle -- Mobility in a superfluid market -- Fashion: -Burberry flips the model ... and then flips out -- Velocity versus clicks: on becoming an interaction field company -- Conclusion: new ways forward-the world is created through interactions.
Zakup książki
The Interaction Field, Erich Joachimsthaler
- Język
- Rok wydania
- 2020
- Oprawa
- (twarda)
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- Tytuł
- The Interaction Field
- Język
- angielski
- Autorzy
- Erich Joachimsthaler
- Wydawca
- Public Affairs
- Rok wydania
- 2020
- Oprawa
- twarda
- Liczba stron
- 240
- ISBN10
- 1541730518
- ISBN13
- 9781541730519
- Seria
- Tagi
- Biznes
- Ocena
- 4,05 z 5
- Opis
- The interaction field model: how to create unstoppable velocity -- How John Deere is revolutionizing an industry -- The new consumer and how to reach her: interactions vs. transactions -- LEGO: framing the interaction field -- Klöckner: an old-line company acts like a start-up -- Discovery and Flatiron Health reshape an entire industry -- GoPro-feeding the virtuous cycle -- Mobility in a superfluid market -- Fashion: -Burberry flips the model ... and then flips out -- Velocity versus clicks: on becoming an interaction field company -- Conclusion: new ways forward-the world is created through interactions.