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"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--
Zakup książki
The Moment of Clarity, Christian Madsbjerg, Mikkel Rasmussen
- Język
- Rok wydania
- 2014
- Oprawa
- (twarda)
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- Tytuł
- The Moment of Clarity
- Język
- angielski
- Autorzy
- Christian Madsbjerg, Mikkel Rasmussen
- Rok wydania
- 2014
- Oprawa
- twarda
- Liczba stron
- 214
- ISBN10
- 1422191907
- ISBN13
- 9781422191903
- Seria
- Kategorie
- Ocena
- 3,9 z 5
- Opis
- "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--